Press Release
Reliant Official Sponsor of Tour de France 2010
Reliant today officially announced the long-term sponsorship deal with the Tour de France. This is a twenty year deal ending in 2030. Reliant has not released to the public who much the deal is worth. This deal will certainly increase the visibility of Reliant brand during the Tour de France. First, as official sponsor of the Tour de France, Reliant will now become the official bicycle supplier. To coincide with this year's Tour, we will be unveiling a brand new racing bike. Many hours of research and development were put forth in making this bicycle possible. It is expected that this bike will be the bike of choice this year.
Reliant's sponsorship of the Tour de France will likely bring global recognition to Reliant. As part of their sponsorship, Reliant bikes will be used by all participants. Additionally, the Reliant name will be seen throughout the race course.
Also as part of this deal we will see the Reliant name featured prominently throughout the race course as well as the renaming of the yellow jersey to the Reliant yellow jersey. This deal also gives Reliant the rights to create and market gear using the Tour de France name. In past years, the Reliant brand has played a part in the Tour de France as many competing cyclists choose to use Reliant bikes.
“The Reliant name being said in conjunction with the Tour de France is a great honor” , said C.E.O. Robert Walters. “Having our name associated with the biggest cycling race in the world is a step in the right direction that will help to continue to extend the global reach of our company and can see”
“We are very proud to be working in correlation with Reliant”, said Tour de France President Jacque Wallace. “We have taken note that Reliant is the future of the bicycle industry as they are more than willing to push the limits with both function and aesthetics in mind.
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